How to get free publicity for your spiritual business

In my business networking groups, one thing I hear time and again from people is that they’d love to get publicity around their business, but they have no idea where to even begin. As a former newspaper and magazine editor, I tell them that it’s easier than they think. 

Believe it or not, editors want to hear from you. After all, their job is to fill empty space with intriguing, captivating stories. If you can help them, they will be all ears.

As a spiritual business practitioner, it’s likely that you have a great story to offer. The magic formula for getting free publicity is to 1) Have a story and 2) find the right person to send it to. 

So what’s your story? For local publications, it can be as simple as you’ve just opened your business or you have a fun class coming up. For larger outlets, maybe you offer a service that no one else does (I’ve recently read articles on a lipstick reader and a cheese reader), or perhaps you’ve won an award or you’ve written a book. You can also consider ways in which your expertise can translate into themed articles. For example, I was quoted in a Reader’s Digest article on cocktails for your astrological sign and in Good Housekeeping on alternative birthday parties for teenagers. These articles weren’t about me, but they included links to my website, which is better than any advertisement. Think about what types of articles you stop to read and what publications you gravitate toward, and see how you might fit in with these. It’s tempting to want to focus on getting into a major glossy magazine, but don’t discount the value of small local newspapers, particularly if you see clients in person. 

(One hot tip: for those of us in the spooky arena (tarot readings, mediumship, etc.), local outlets would love to hear from you for their October issues.)

How do you know who to contact? You do need to do a little homework. Look for the masthead (the list of editors) and find the one that would correspond best to what you’re pitching. You don’t want to contact the editor-in-chief or publisher; they’re too high up. You want to look for the managing editor, business editor, food editor, health editor, etc. 

Another hot tip: sign up with Qwoted (www.qwoted.com) and Source of Sources (sourceofsources.com). These are websites where editors and reporters put out calls for what they’re looking for and experts (that’s YOU!) have the opportunity to respond to potentially be picked as resources for their articles. Qwoted in particular often has opportunities for astrologers. 

With a little research and some creative brainstorming, it’s very possible to get yourself seen by a whole new audience. It takes some investment of your time, but one well-placed article can be a complete game changer for your metaphysical business. 

(I am available for 1:1 consultations for your publicity. If you're interested, schedule a free discovery call with me: https://www.pattiwoods.com/booking-calendar/strategic-business-guidance?referral=service_list_widget)